December 2025
Designing a luxury coffee machine companion app through quick research and end-to-end flow design to create a intuitive brewing experience.
Quick Context
ORR = Onboarding Requirement Refresh
When regulations change in a region, Stripe may need platforms to collect new or updated information from their connected accounts. An ORR is how Stripe manages that update.
Stripe Connect lets platforms such as marketplaces and SaaS businesses manage payments for networks of connected accounts.
Compliance Hub gives the teams operating those platforms a place to monitor compliance activity across their connected accounts
Background
This is a design exercise completed during a product design interview process. The brief was to design a premium mobile companion app for a luxury coffee machine brand in 3 days.
What I was asked to design
- Connect and sync a brand-new machine with a phone
- Check machine status in an elegant interface (water, beans, maintenance)
- Brew now or schedule a brew, including cups, intensity, and saved preferences
- A simple in-app shop for exclusive beans and accessories with a premium checkout flow
RESEARCH
Before jumping into UI, I did a fast research pass to understand what “luxury” typically means in smart appliances and companion apps, and where existing experiences fall short.
Market Context
High-end coffee machines often deliver a premium hardware experience, but many companion apps feel cluttered, outdated, or overly technical. For a luxury experience, users typically expect:
- Easy setup
- Clear machine status
- Simple customization
- Reliable scheduling
Opportunities I carried into the concept
- Simple, calm UI with clear hierarchy
- Time-based recommendations (surface your usual morning drink at the right moment)
- Smart scheduling (including repeats)
- Integrated shop experience that feels premium, not transactional
PRODUCT NAME AND BRAND POSITIONING
For the concept, I named the product NORA.
Nora is derived from Greek and Latin roots meaning “light,” referencing morning light and the start of a day. The direction was meant to feel premium and calm rather than overly technical.
- Evokes the idea of morning light
- Easy to read, pronounce, and design as a minimal logo
- Softer tone that differentiates it from typical “techy” appliance branding
DESIGN OUTCOME
Onboarding
Home / Machine Status / Brew
Browse + Checkout
Lets connect!
Resume
December 2025
Designing a luxury coffee machine companion app through quick research and end-to-end flow design to create a intuitive brewing experience.
Background
This is a design exercise completed during a product design interview process. The brief was to design a premium mobile companion app for a luxury coffee machine brand in 3 days.
What I was asked to design
- Connect and sync a brand-new machine with a phone
- Check machine status in an elegant interface (water, beans, maintenance)
- Brew now or schedule a brew, including cups, intensity, and saved preferences
- A simple in-app shop for exclusive beans and accessories with a premium checkout flow
RESEARCH
Before jumping into UI, I did a fast research pass to understand what “luxury” typically means in smart appliances and companion apps, and where existing experiences fall short.
Market Context
High-end coffee machines often deliver a premium hardware experience, but many companion apps feel cluttered, outdated, or overly technical. For a luxury experience, users typically expect:
- Easy setup
- Clear machine status
- Simple customization
- Reliable scheduling
Opportunities I carried into the concept
- Simple, calm UI with clear hierarchy
- Time-based recommendations (surface your usual morning drink at the right moment)
- Smart scheduling (including repeats)
- Integrated shop experience that feels premium, not transactional
PRODUCT NAME AND BRAND POSITIONING
For the concept, I named the product NORA.
Nora is derived from Greek and Latin roots meaning “light,” referencing morning light and the start of a day. The direction was meant to feel premium and calm rather than overly technical.
- Evokes the idea of morning light
- Easy to read, pronounce, and design as a minimal logo
- Softer tone that differentiates it from typical “techy” appliance branding
DESIGN OUTCOME
Onboarding
Home / Machine Status / Brew
Browse + Checkout
Lets connect!
Resume
December 2025
Designing a luxury coffee machine companion app through quick research and end-to-end flow design to create a intuitive brewing experience.
Background
This is a design exercise completed during a product design interview process. The brief was to design a premium mobile companion app for a luxury coffee machine brand in 3 days.
What I was asked to design
- Connect and sync a brand-new machine with a phone
- Check machine status in an elegant interface (water, beans, maintenance)
- Brew now or schedule a brew, including cups, intensity, and saved preferences
- A simple in-app shop for exclusive beans and accessories with a premium checkout flow
RESEARCH
Before jumping into UI, I did a fast research pass to understand what “luxury” typically means in smart appliances and companion apps, and where existing experiences fall short.
Market Context
High-end coffee machines often deliver a premium hardware experience, but many companion apps feel cluttered, outdated, or overly technical. For a luxury experience, users typically expect:
- Easy setup
- Clear machine status
- Simple customization
- Reliable scheduling
Opportunities I carried into the concept
- Simple, calm UI with clear hierarchy
- Time-based recommendations (surface your usual morning drink at the right moment)
- Smart scheduling (including repeats)
- Integrated shop experience that feels premium, not transactional
PRODUCT NAME AND BRAND POSITIONING
For the concept, I named the product NORA.
Nora is derived from Greek and Latin roots meaning “light,” referencing morning light and the start of a day. The direction was meant to feel premium and calm rather than overly technical.
- Evokes the idea of morning light
- Easy to read, pronounce, and design as a minimal logo
- Softer tone that differentiates it from typical “techy” appliance branding
DESIGN OUTCOME
Onboarding
Home / Machine Status / Brew
Browse + Checkout
Lets connect!
Resume